Beyond Traffic:
Organic Marketing Focused on Client Retention.
We leverage cutting-edge technology and data analytics to ensure every marketing move translates into client growth.
Our strategy is tailored to efficiently and ethically increase qualified clients — improving ROI for law firms and connecting clients with lawyers who can help them.
Does Seo Still Matter?
With the rise of social media, abundance of digital advertising platforms, heightened digital competition, and the advent of AI — attorneys may question the viability of organic digital marketing.
However, the data doesn’t lie — SEO continues to be the foremost strategy for law firms aiming to reach prospective clients actively seeking their services.
Google & Bing searches happen every day
of online experiences begin by searching Google or Bing
of people never scroll past page 1 of Google
Google & Bing searches happen every day
of online experiences begin by searching Google or Bing
of people never scroll past page 1 of Google
Consumers are inundated with legal advertising on a day-to-day basis, but when somebody has been truly harmed, they overwhelmingly rely on internet searches to find a lawyer who can help them.
Consequently, having a strong SEO strategy is key to positioning your firm front and center in search engine results, right where harmed individuals are looking for legal support.
Potential clients actively use the internet to search for and hire a lawyer, and by failing to position themselves in key search results, law firms overlook the primary method many people use to find and select legal services.
Establishing a long-term, data-driven SEO strategy heightens your firm’s digital visibility and ability to rank within the first-page results in competitive spaces, attracting more clients over time.
Honing in on a strategy that produces results quickly becomes a compounding investment: each improvement in search visibility and website functionality helps to steadily increase client engagement and retention rates.
How Has This
Helped Our Clients?
How Has This
Helped Our Clients?
TruLaw Marketing revolutionized our law firm’s approach in competitive litigation spaces, magnifying our reach to potential clients through expert SEO.
The impact on our practice has been profound – we’ve seen remarkable growth without the added strain on our resources or overheads, a true measure of their efficiency and success in transforming our operations.
Search Engine Optimization
Search Engine Optimization
Content Creation
We prioritize creating precise, informative content that not only boosts your firm’s online reputation but also enhances its visibility on search engines.
Our content is meticulously researched and authoritative, tailored to meet search engine criteria for quality and expertise — positioning your firm as a leader in its field.
What sets TruLaw Marketing apart is our skilled legal writing team.
We ensure that all content adheres to the highest ethical and professional standards.
With our insider knowledge of emerging litigations and current legal marketing trends, our strategy not only targets high-intent prospects but also keeps you ahead of industry developments.
Backlink Building
Our backlink service strategically secures high-quality, relevant links from respected sources within the legal industry and related fields.
This cultivation of backlinks not only meets search engine guidelines for quality and relevance but also elevates your firm’s respectability in your practice areas — leading to improved rankings, increased organic traffic, and targeted engagement.
What sets TruLaw Marketing apart is our robust network of relationships with providers in the legal sector.
Our organic branding campaigns help law firms build local credibility, boost their local presence, draw valuable backlinks, and enhance their overall online brand recognition.
Performance Optimization
Performance optimization is central to our strategy, ensuring our clients’ websites are not only competitive but also ahead of SEO industry standards.
Our focus on creating seamless, intuitive user experiences includes streamlining site architecture and performance — all designed to increase the likelihood of converting visitors into clients.
What sets TruLaw Marketing apart is our commitment to excellent website performance for both users and search engines.
This approach involves streamlining the site architecture, enhancing page load speeds, and ensuring that your website is fully responsive across all devices.
Conversion Rate Optimization
Too often, agencies focus heavily on driving traffic without sufficient attention to converting that traffic into clients.
In the legal industry, where traffic volumes may be modest, optimizing your website to effectively convert visitors is crucial.
What sets TruLaw Marketing apart is our exclusive focus on the legal space, allowing us to deeply understand the needs of prospective legal clients.
Our approach is rigorously data-centric, with ongoing testing of new methods to optimize user interactions.
Our technology streamlines the lead qualification and client retention processes — offering instant answers, automated contract distribution, and the best possible experience for prospective clients.
Web Design & Development
Web Design & Development
Websites You’ll Be Proud to Show Off
We specialize in creating premier websites for law firms, starting with a detailed consultation to tailor each site to your firm’s unique needs.
Our approach goes beyond typical web development by integrating your firm’s value proposition and brand identity into the design, enhancing both traffic and trust.
Our sites are responsive, secure, and optimized for SEO and conversion rates, focusing on user experience and client acquisition.
Designed for scalability, our websites adapt to your firm’s growth, ensuring a visually appealing and robust digital presence that effectively supports your business objectives and establishes a strong online identity.
1st to Market Mass Torts
1st to Market Mass Torts
Optimized Content for Emerging Litigations
Our 1st to Market Content Writing service provides law firms with search engine optimized content for emerging litigations, tailored to your firm’s branding and specific litigation criteria.
By securing an early presence, you capitalize on the initial surge in search traffic, positioning your firm as a trusted authority in competitive litigations.
This service is a-la-carte, ensuring rapid delivery with a 48-hour turnaround time.
Each piece of content is carefully crafted to include citations and recommendations for metadata and image placement, aligning with your firm’s unique brand identity.
The Trulaw
Marketing Difference
Attorney founded and led by experienced LEGAL marketers, our insider perspective enables us to tailor our strategies to meet the specific needs of both attorneys and their clients.
By integrating our organic campaigns with SimplyConvert, our services not only increase lead generation but also streamline the processes of qualifying and retaining new clients.
While many marketers prioritize lead volume, we are dedicated to delivering retained and actively engaged clients, contributing to sustained growth and success for your firm.
We provide market and practice area exclusivity to each law firm we partner with, enabling us to effectively execute strategies tailored for each law firm’s unique needs.
Organic Marketing
with the End in Mind...
Audience Arrives at Your Digital Doorstep:
Our data-driven digital marketing strategies bring prospective clients to you.
They Enter Your Conversion-Optimized Webpage:
Webpages designed for both high-intent searchers AND a passive audience — no matter what stage of the funnel they’re currently in.
Potential Clients Start the Conversation:
Your conversion-optimized content drives the prospective client to interact & inquire.
TruLaw Powered by SimplyConvert:
Our intake technology automatically filters through lawyer-provided case criteria to automatically Qualify OR Disqualify potential cases.
Centralized Client Management:
Our tools make it easy to view vital information, communicate with clients, and begin the legal process.
Campaign Spend Optimization:
This data + our broad network activity allows us to optimize your marketing campaigns over time and generate better and better results with your budget simultaneously.
Wisdom
Warehouse
Expert insights and analysis on legal marketing trends, news, and other industry-relevant topics.
Our Ethical Approach to Legal Marketing
Discover how we uphold the highest ethical standards in legal marketing, ensuring full compliance with industry norms.
Leveraging Technology to Modernize Your Law Firm’s Operation
Quality Content Over Clicks: Why We Focus on Informing Consumers First
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