Beyond Clicks:
Performance-Driven Marketing for Law Firms.
We leverage cutting-edge technology and data analytics to ensure every marketing move translates into client growth.
Our strategy is tailored to efficiently and ethically increase qualified clients — improving ROI for law firms and connecting clients with lawyers who can help them.
Marketing Efforts Built for Performance
We base marketing decisions on thorough data analysis and legal industry insight.
Our services empower law firms to realize their growth.
31,000+
Leads Generated
8,600+
Signed Cases
100+
Litigations & Practice Areas
Metrics That
Matter to You
We distinctly separate digital marketing elements, like traffic and keywords, from actual client intake.
Our focus spans beyond lead generation, detailing the number of signed cases, cost-per-case, and your marketing investment’s return.
We fine-tune metrics to suit your firm’s goals, collaborating with your team to enhance our approach.
Reporting and collaboration not only makes your marketing spend transparent, but also offers a broader perspective on your financial results, aiding in strategic decisions.
Trusted by Law Firms of all Sizes & Practice Types.
Our solutions are custom-tailored to accommodate law firms based on their specific goals and needs.
From local Personal Injury attorneys to national Mass Tort firms — we’ve got you covered.
Our Services
Rather than offer every digital marketing service to every company, TruLaw Marketing focuses on three (3) pillars:
SEO, Paid Ads, & Web Design — solely for law firms.
Search Engine Optimization
For law firms looking to build their demand for the long run…
Unlike other agencies, our goal is not to build up our inventory of SEO clients by taking on every firm who wants to do SEO.
We offer Market Exclusivity with a goal of building long-term relationships with the firms we help grow.
Turnkey Advertising
TruLaw Marketing offers omnichannel digital advertising and traditional advertising services.
We utilize SimplyConvert’s instant evaluation as our advertising funnel end-point to automatically qualify potential claimants based on your law firm’s litigation criteria.
This allows us to offer Marketing with the End in Mind — delivering retained clients directly to you.
Website Design & Development
Our approach to Web Design transcends traditional layouts, offering innovative and interactive websites specifically for law firms.
We create visually appealing, user-friendly websites tailored for law firms — focused on responsive design, search engine optimization, and converting your visitors into clients.
Our marketers ensure that your content and message reaches your target audience efficiently — our designers ensure you stand out when your audience arrives.
Marketing with the End in Mind...
Audience Arrives at Your Digital Doorstep:
Our data-driven digital marketing strategies bring prospective clients to you.
They Enter Your Conversion-Optimized Webpage:
Webpages designed for both high-intent searchers AND a passive audience — no matter what stage of the funnel they’re currently in.
Potential Clients Start the Conversation:
TruLaw Powered by SimplyConvert:
Our intake technology automatically filters through lawyer-provided case criteria to automatically Qualify OR Disqualify potential cases.
Automated Client Retention:
When your case criteria are met, you can manually send your contract or use our automated system to send your retention documents.
Real-Time Monetization of Unwanted Leads:
If they don’t meet your criteria, our built in referal tool allows you to monetize on those cases anyway by sending them to firms who do want them.
Centralized Client Management:
Our tools make it easy to view vital information, communicate with clients, and begin the legal process.
Data-Fueled Metrics:
We use this data to accurately provide you with Cost per Case & ROI metrics (unlike other marketing agencies).
Campaign Spend Optimization:
This data + our broad network activity allows us to optimize your marketing campaigns over time and generate better and better results with your budget simultaneously.
Testimonials & Case Studies
Our clients’ testimonials and case studies showcase tangible results, possible use-cases, and the growth that has resulted from working with our team.
Meet the
TruLaw Marketing Team
Jessica Paluch-Hoerman
TruLaw Marketing Founder, Jessica Paluch-Hoerman, brings a unique blend of legal expertise and marketing innovation to the legal industry.
She leveraged her experience as an attorney and marketing director at a leading law firm to address critical gaps in attorney-focused marketing and automated intake solutions.
TruLaw Marketing reflects her deep understanding of both the legal landscape and effective marketing strategies.
Scott Lafferty
Scott provides strategic direction and oversight TruLaw Marketing.
Before joining TruLaw Marketing, Scott was the Director of Marketing at a Rhode Island injury law firm.
While there, he repositioned the firm to be the premier, big case trial firm in the Rhode Island market by establishing new messaging, restructuring the firm’s marketing analytics, and overhauling their intake processes.
Cory Tays
Cory specializes in the strategic implementation of content marketing campaigns.
Before joining TruLaw Marketing, Cory created SEO content for a mid-sized law firm to increase digital client acquisition.
Cory is committed to developing ethical strategies to reach clients, and has experience in crafting targeted, research-based content that informs and educates, while also leveraging the latest digital marketing trends.
Marc Stern
As CGO of TruLaw Marketing, Marc is focused on developing new business opportunities and improving the service performance.
Marc previously owned a consulting firm that helped firms improve their operations and better leverage legal tech.
Marc served as an executive at Sokolove Law, overseeing growth of more than 400% in leading Business Development, Co-counsel Management, and Product Development.
Jordan Terry
As the Director of Marketing and Client Success, Jordan oversees many operations of TruLaw Marketing.
Before joining TruLaw Marketing, Jordan was the Director of Marketing at a mass tort law firm.
While there, his data-driven strategy established the firm as an industry leader in digital marketing — leading to a more than 400% increase in client acquisition.
Blog
Expert insights and analysis on legal marketing trends, news, and other industry-relevant topics.
Marketing as a Catalyst for Law Firm Innovation
Google Algorithm Update [March 2024]
How Legal Marketing Fails Survivors of Institutional Sexual Abuse & Assault
Sustainable Growth Through Strategic Marketing: Planning Beyond the Next Case
SEO for Social Security Disability Lawyers
Embracing the Evolution of Law Firm SEO with AI Search
What ChatGPT Search Release Means for Law Firm SEO
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