TruLaw Marketing: Founded by Lawyers for Lawyers.
Built by attorneys for attorneys, TruLaw Marketing operates with a hand-selected team of the best legal marketers in the business.
We provide an in-house level of service, guaranteed ethical campaigns, and results that lawyers can clearly measure and understand.
Marketing Efforts
Built for Performance.
Marketing Efforts
Built for Performance.
31,000+
Leads Generated
8,600+
Signed Cases
100+
Litigations & Practice Areas
50
States Served
What We Do
Develop targeted strategies to connect law firms with the right clients
Produce clear, compliant content that educates & builds trust
Leverage AI technology to qualify, retain & deliver ready-to-litigate clients
Empower firms to scale through performance-driven marketing campaigns
What We Do
Develop targeted strategies to connect law firms with the right clients
Produce clear, compliant content that educates & builds trust
Leverage AI technology to qualify, retain & deliver ready-to-litigate clients
Empower firms to scale through performance-driven marketing campaigns
Law Firms powered by TruLaw Marketing
Our Team
Meet Our Founder
TruLaw Marketing Founder, Jessica Paluch-Hoerman, brings a unique blend of legal expertise and marketing innovation to the legal industry.
She leveraged her experience as an attorney and marketing director at a leading law firm to address critical gaps in attorney-focused marketing and automated intake solutions.
TruLaw Marketing reflects her deep understanding of both the legal landscape and effective marketing strategies.
Our Team
Meet Our Founder
TruLaw Marketing Founder, Jessica Paluch-Hoerman, brings a unique blend of legal expertise and marketing innovation to the legal industry.
She leveraged her experience as an attorney and marketing director at a leading law firm to address critical gaps in attorney-focused marketing and automated intake solutions.
TruLaw Marketing reflects her deep understanding of both the legal landscape and effective marketing strategies.
Frequently Asked Questions
What services does TruLaw Marketing provide?
Who makes up the TruLaw Marketing team?
Does TruLaw Marketing offer market exclusivity?
Was TruLaw Marketing founded by lawyers?
What advertising services do you offer?
How does TruLaw Marketing measure results?
We specialize in full-service digital marketing tailored exclusively for law firms.
Our offerings include SEO, paid advertising campaigns, content creation, website development, branding, and turnkey traditional advertising strategies.
Every campaign is designed to maximize client acquisition while staying ethical, efficient, and results-driven.
Our team is highly selective and built with some of the best professionals in the industry.
From legal writers to marketing strategists, every team member is chosen for their expertise, professionalism, and ability to deliver measurable results for law firms.
Yes. We believe in strong, lasting partnerships, which is why we provide market exclusivity for our clients in specific practice areas and regions.
This ensures we are fully dedicated to growing your firm without competing interests.
Yes. TruLaw Marketing was founded by an attorney and a former director of marketing at a major injury firm.
Both were frustrated with agencies that overpromised, underdelivered, and then tried to bury their failures in unnecessary KPIs and confusing marketing jargon.
We knew law firms deserved better — so we consolidated services, cut the fluff, and built an agency that delivers clear, measurable results for attorneys.
We are a full-service agency offering both digital and traditional advertising for law firms.
Our digital services include social media marketing, PPC campaigns, local service ads, and display advertising.
On the traditional side, we provide turnkey campaigns across billboards, radio, TV, and OTT.
Every campaign is built to align with your firm’s brand and deliver measurable results.
Contact us to learn more about how our turnkey advertising services can support your firm’s growth.
We focus on metrics that matter to lawyers:
Cost per Case, Return on Investment, and Qualified Client Growth.
We avoid marketing jargon and vanity KPIs, ensuring that every number we share is clear, understandable, and tied directly to your firm’s success.
