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Case Study

How We Helped A Chicago Injury Law Firm Increase Signed Cases by 740%

TorHoerman Law (THL) is a personal injury law firm with offices in St. Louis (MO), Edwardsville (IL), and Chicago (IL) — focusing on both local single-incident personal injury cases and national mass tort litigation.

Since its inception in 2009, TorHoerman Law (THL) has expanded its operations and built a strong team of personal injury lawyers and support staff.

In 2022, THL recognized the need to enhance its marketing strategy to match its growth.

They sought an agency that could provide in-house-level service and develop a long-term plan to improve their online presence.

We implemented a comprehensive digital marketing solution, including website development, SEO, and targeted advertising — focusing on driving conversions and expanding local reach.

The results were impressive, significantly enhancing THL’s digital presence and client acquisition.

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November 8, 2023

TorHoerman Law (THL)

17,000+
Total Leads
7,100+
Signed Cases
$134M+
Revenue Generated

TorHoerman Law

17,000+
Total Leads
7,100+
Signed Cases
$134M+
Revenue Generated

The Challenge

The Solution

The Results

The Challenge

The Solution

The Results

The Challenge

0 %
Website Bounce Rate

TorHoerman Law (THL) had established itself as a reputable personal injury law firm, but its digital marketing efforts were not keeping pace with its operational growth.

The firm’s online presence failed to effectively capture and convert potential clients — creating a significant gap between their expertise and their digital performance.

This misalignment presented a critical obstacle to THL’s expansion goals, hindering their ability to compete effectively in both local and national markets.

How Legal Marketing Fails Survivors of Institutional Sexual Abuse & Assault

TorHoerman Law faced several critical challenges in their digital marketing efforts:

  • Low-Quality Traffic: Despite having decent website traffic, THL struggled to generate a high volume of quality leads. Much of their traffic was low-value, driven by blog topics with low user intent, indicating a disconnect between their content and potential clients’ needs.
  • Poor Conversion Optimization: THL’s website was not optimized for converting traffic into clients. The existing marketing and advertising strategy lacked a design and structure focused on high conversion rates.
  • Lack of Attribution Models: There was an absence of effective tracking and reporting mechanisms, crucial for understanding and improving the journey from website visitor to committed client.
  • Scaling Without Increasing Costs: THL needed to significantly increase brand awareness and case retention, both locally and nationally, without escalating operational costs. This required scaling the law firm’s reach and client base effectively while maintaining constant overhead.
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The Challenge

The Solution

The Results

The Challenge

The Solution

The Results

The Solution

0
New Markets Entered

We developed a comprehensive digital marketing strategy for TorHoerman Law, balancing a primary focus on SEO with targeted advertising to ensure immediate lead generation while building long-term, cost-effective SEO results.

Website Redevelopment and Optimization

  • Rebuilt THL’s website to enhance functionality and conversion potential
  • Integrated the SimplyConvert platform for improved lead capture and management
  • Optimized the site structure and content for search engines and user experience

Search Engine Optimization (SEO)

  • Implemented a content-first approach, developing tailored content that aligns with THL’s identity and expertise
  • Focused on informing and educating readers on complex legal topics and their rights
  • Targeted user intent in searches related to complex litigations and single-incident cases
  • Utilized advanced software and industry trends to refine strategies continually

Targeted Advertising

  • Developed comprehensive, omni-channel advertising strategies
  • Focused on practice areas such as personal injury, chemical exposure, medical devices, and product liability
  • Utilized data analytics and advanced targeting methods to reach relevant potential clients

Conversion Rate Optimization

  • Implemented a dual focus on both Search Engine Results Pages (SERP) and advertisements
  • Integrated SimplyConvert across platforms to improve intake process efficiency and overall conversion rates
  • Used data points from conversions to inform the firm’s overall growth strategy

Collaborative Strategy Development

  • Worked closely with THL’s attorneys to establish case values for litigations
  • Identified new and emerging mass tort lawsuits in their areas of expertise
  • Developed SEO content and advertising collateral that resonates with potential clients

By implementing these solutions, we created a roadmap for THL that balanced ambitious growth with achievable milestones, ensuring steady progress towards their overarching business and growth goals.

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The Challenge

The Solution

The Results

The Challenge

The Solution

The Results

The Results

0 +
Signed Cases

Our comprehensive digital marketing strategy for TorHoerman Law yielded impressive results, significantly improving their online presence, lead generation, and case retention:

Dramatic Increase in Key Performance Indicators

  • 70% increase in website traffic: Our SEO and content strategies dramatically boosted THL’s online visibility.
  • 50% increase in conversion rate: Optimized website design and targeted content improved visitor-to-lead conversion.
  • 120% boost in retained cases: The combination of increased traffic and improved conversion rates led to a substantial increase in signed clients.

Enhanced Local and National Presence

  • Improved visibility in local markets: THL saw a massive boost in their presence in St. Louis, Metro East, and Chicago markets.
  • Competitive positioning in national mass tort lawsuits: THL now holds a strong position in over a dozen national mass tort lawsuits.

Cost-Effective Growth

  • 25% decrease in cost per engagement: Achieved across all THL marketing and advertising channels.
  • 25% decrease in cost per signed client: Realized on all qualified intakes across all marketing and advertising channels.

Improved User Engagement

  • 100% increase in visitor engagement across THL’s website.
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TruLaw Marketing revolutionized our law firm’s approach in competitive litigation spaces, magnifying our reach to potential clients through expert SEO.

The impact on our practice has been profound – we’ve seen remarkable growth without the added strain on our resources or overheads, a true measure of their efficiency and success in transforming our operations.

Tor Hoerman

Owner & Attorney — TorHoerman Law

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