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Marketing Efforts Built for Performance
We base marketing decisions on thorough data analysis and legal industry insight.
Our services empower law firms to realize their growth.
31,000+
Leads Generated
8,600+
Signed Cases
100+
Litigations & Practice Areas
Metrics That
Matter to You
We distinctly separate digital marketing elements, like traffic and keywords, from actual client intake.
Our focus spans beyond lead generation, detailing the number of signed cases, cost-per-case, and your marketing investment’s return.
We fine-tune metrics to suit your firm’s goals, collaborating with your team to enhance our approach.
Reporting and collaboration not only makes your marketing spend transparent, but also offers a broader perspective on your financial results, aiding in strategic decisions.
Trusted by Law Firms of all Sizes & Practice Types.
Our solutions are custom-tailored to accommodate law firms based on their specific goals and needs.
From local Personal Injury attorneys to national Mass Tort firms — we’ve got you covered.
Testimonials & Case Studies
Our clients’ testimonials and case studies showcase tangible results, possible use-cases, and the growth that has resulted from working with our team.
Meet the
TruLaw Marketing Team
Jessica Paluch-Hoerman
TruLaw Marketing Founder, Jessica Paluch-Hoerman, brings a unique blend of legal expertise and marketing innovation to the legal industry.
She leveraged her experience as an attorney and marketing director at a leading law firm to address critical gaps in attorney-focused marketing and automated intake solutions.
TruLaw Marketing reflects her deep understanding of both the legal landscape and effective marketing strategies.
Scott Lafferty
Scott provides strategic direction and oversight TruLaw Marketing.
Before joining TruLaw Marketing, Scott was the Director of Marketing at a Rhode Island injury law firm.
While there, he repositioned the firm to be the premier, big case trial firm in the Rhode Island market by establishing new messaging, restructuring the firm’s marketing analytics, and overhauling their intake processes.
Cory Tays
Cory specializes in the strategic implementation of content marketing campaigns.
Before joining TruLaw Marketing, Cory created SEO content for a mid-sized law firm to increase digital client acquisition.
Cory is committed to developing ethical strategies to reach clients, and has experience in crafting targeted, research-based content that informs and educates, while also leveraging the latest digital marketing trends.
Marc Stern
As CGO of TruLaw Marketing, Marc is focused on developing new business opportunities and improving the service performance.
Marc previously owned a consulting firm that helped firms improve their operations and better leverage legal tech.
Marc served as an executive at Sokolove Law, overseeing growth of more than 400% in leading Business Development, Co-counsel Management, and Product Development.
Jordan Terry
As the Director of Marketing and Client Success, Jordan oversees many operations of TruLaw Marketing.
Before joining TruLaw Marketing, Jordan was the Director of Marketing at a mass tort law firm.
While there, his data-driven strategy established the firm as an industry leader in digital marketing — leading to a more than 400% increase in client acquisition.
Our Services
Rather than offer every digital marketing service to every company, TruLaw Marketing focuses on three (3) pillars:
SEO, Paid Ads, & Web Design — solely for law firms.
Search Engine Optimization
For law firms looking to build their demand for the long run…
Unlike other agencies, our goal is not to build up our inventory of SEO clients by taking on every firm who wants to do SEO.
We offer Market Exclusivity with a goal of building long-term relationships with the firms we help grow.
Turnkey Advertising
TruLaw Marketing offers omnichannel digital advertising and traditional advertising services.
We utilize SimplyConvert’s instant evaluation as our advertising funnel end-point to automatically qualify potential claimants based on your law firm’s litigation criteria.
This allows us to offer Marketing with the End in Mind — delivering retained clients directly to you.
Website Design & Development
Our approach to Web Design transcends traditional layouts, offering innovative and interactive websites specifically for law firms.
We create visually appealing, user-friendly websites tailored for law firms — focused on responsive design, search engine optimization, and converting your visitors into clients.
Our marketers ensure that your content and message reaches your target audience efficiently — our designers ensure you stand out when your audience arrives.
