Jessica Paluch-Hoerman, founder of TruLaw Marketing, combines extensive legal expertise with innovative marketing strategies, setting a new standard for attorney-focused marketing solutions. With a diverse background as an attorney, CPA, and entrepreneur, Jessie uniquely understands both the complexities of the legal industry and the nuances of effective digital marketing and automated intake solutions.

Jessie began her professional journey as a tax attorney at Deloitte, engaging in complex international projects that sharpened her analytical and strategic skills. Driven by a passion for justice and advocacy, she transitioned to TorHoerman Law, where she specialized in mass torts and personal injury litigation. At TorHoerman Law, Jessie also served as Director of Marketing, gaining valuable insight into how informed, effective communication can significantly impact client decision-making and case outcomes.

Identifying a significant gap in legal marketing and client acquisition strategies, Jessie established TruLaw Marketing to address these industry-specific challenges. Under her leadership, TruLaw Marketing delivers tailored digital marketing strategies and advanced automated intake systems designed explicitly for law firms, empowering attorneys nationwide to reach their potential and serve their clients more efficiently.

In addition to TruLaw Marketing, Jessie is the founder and managing attorney of TruLaw, a digital-first law firm established to make justice accessible and comprehensible for everyday individuals. She envisioned TruLaw as a platform for injured plaintiffs to access reliable information, empowering them to navigate complex legal decisions confidently. This innovative approach has helped redefine how clients connect with attorneys, making the legal system more transparent and client-focused.

Jessie further expanded her commitment to technological innovation by co-founding SimplyConvert, a groundbreaking legal tech platform designed to streamline the intake and case management process from initial client interaction through resolution. SimplyConvert addresses common industry challenges by providing law firms with efficient tools to manage cases, enhance client relationships, and diversify client opportunities through a robust referral network.

Throughout her career, Jessie has remained deeply dedicated to her mission of increasing transparency, accessibility, and efficiency in the legal industry. She believes strongly in the power of informed decision-making, advocating tirelessly for individuals harmed by corporate negligence to ensure they receive fair and just representation.

Jessie currently resides in St. Louis, her hometown is Chicago, and she proudly cheers for the Cubs. Beyond her professional accomplishments, she values building genuine relationships, supporting her community, and continually pushing the boundaries of legal innovation to create better outcomes for clients and attorneys alike.