Scott D. Lafferty is the Director of TruLaw Marketing Solutions where Scott provides strategic direction and oversight of the TruLaw Marketing brand, business development, and client success.

Before joining TruLaw Marketing, Scott was the Director of Marketing at the Rhode Island injury law firm, Marasco & Nesselbush where he repositioned the firm to be the premier, big case trial firm in the Rhode Island market by putting in place new messaging, restructuring the firm’s marketing analytics, over-hauling the Intake processes, and leveraged technology to streamline many the client acquisition process.

Additionally, he has held various roles in the legal client acquisition space including roles as a Principal Consultant at Compass Growth Partners, a consulting firm that helps consumer law firms accelerate their growth by simplifying, streamlining, and enhancing their lead generation and client acquisition processes.

Further, Scott was the Director of Marketing Operations at d50 Media, a full-service direct response ad agency, and held various marketing and operations positions over 10 years at Sokolove Law, the largest legal marketer and client retention firm in the US.

As a seasoned executive in the client acquisition space for B2C service providers, Scott understands the challenges business owners face when trying to grow their businesses by acquiring new customers.

“I am inspired by entrepreneurs in the legal space and I get excited to work with firms who want to achieve rapid growth of their businesses. When a firm’s growth plan, team, service offerings, systems, processes, and measurement plans are aligned, something magical can happen where rapid growth is achieved.”

Scott has helped many firms reach their growth goals by managing their lead generation marketing efforts, conducting new product feasibility analyses, executing go-to-market plans, drafting actionable business plans for corporate entrepreneurial ventures, and leading organizational process changes.

Scott holds a Master of Business Administration in Entrepreneurial Studies from the F.W. Olin Graduate School of Business at Babson College and a Bachelor of Arts Degree in Communications from the University of Connecticut.