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Our turnkey advertising services are built specifically to ensure we target quality leads and retain qualified clients based on your law firm's criteria.
Our approach prioritizes transparency, adheres to ethical advertising standards, and utilizes advanced reporting technology to ensure the best return on investment.
With the rise of ChatGPT and other AI tools, many are left wondering if SEO still matters.
Interestingly enough, the data tells us it may now be more important than ever…
Trulaw Marketing’s advertising campaigns currently span across more than 50 major digital advertising platforms — and counting.
Trulaw Marketing received more than 62 million impressions across our digital marketing platforms in 2023 alone.
Trulaw Marketing has helped generate more than 181 thousand signed cases for law firms practicing across the United States.
TruLaw Marketing delivers turnkey advertising solutions tailored for law firms, ensuring signed clients at any scale with price certainty.
We start by providing an estimated cost-per-case and budget recommendations based on your firm’s case criteria.
We integrate SimplyConvert to automatically qualify, retain, and convert leads into clients.
Our service manages client outreach, follow-ups, and onboarding, ensuring a smooth transition to your firm.
Detailed reporting on key metrics, like cost per retainer, allows for data-driven optimizations to maximize ROI.
TruLaw Marketing offers traditional advertising through TV, billboards, and radio.
We manage every aspect, from creative production and strategic messaging to content creation, media management, qualification, outbound outreach, and onboarding.
Our hands-off service ensures campaigns reflect your firm’s values.
Whether your focus is on generating direct leads or enhancing local brand awareness, we tailor our approach to maximize the effectiveness and return on your traditional ad campaign.
Google Local Service Ads (LSA) are targeted ads that appear at the top of Google search results, connecting law firms with local clients who are actively seeking legal services.
These ads are highly beneficial for law firms as they increase visibility and generate high-quality leads.
We handle the entire process — from setup and daily execution to ongoing optimization.
Our team conducts a thorough market analysis, estimates costs, and provides you with clear projections before launching your campaigns.
With TruLaw Marketing, enjoy a seamless experience where expert management and strategic insights drive your client acquisition.
Pay-Per-Click (PPC) campaigns are a strategic way to drive targeted traffic to your law firm’s website, appearing prominently in search results.
Our team conducts comprehensive marketing analysis and develops an effective strategy for your target litigation.
Leads are funneled through SimplyConvert, which automatically retains qualified cases.
Additionally, we manage outbound outreach and handle client onboarding to ensure a smooth transition from initial contact to case retention.
With TruLaw Marketing, you get a complete PPC solution that optimizes your lead generation and client acquisition process.
TruLaw Marketing specializes in brand development for law firms, helping establish or refine brand identities for various purposes.
We create strong brands that resonate with potential clients and differentiate firms in a competitive market.
Our collaborative approach focuses on enhancing unique attributes that define your firm’s identity.
We explore branding opportunities to target new audiences or strengthen intake for specific litigations.
Whether rebranding entirely or developing sub-brands, we provide expertise to achieve a compelling brand presence.
Our process involves understanding your goals, target market nuances, and effective ways to communicate your firm’s values and strengths for lasting impact.
Attorney founded and led by experienced LEGAL marketers, our insider perspective enables us to tailor our strategies to meet the specific needs of both attorneys and their clients.
By integrating our advertising campaigns with SimplyConvert, our services not only increase lead generation but also streamline the processes of qualifying and retaining new clients.
While many marketers prioritize lead volume, we are dedicated to delivering retained and actively engaged clients, contributing to sustained growth and success for your firm.
We provide market and practice area exclusivity to each law firm we partner with, enabling us to effectively execute strategies tailored for each law firm’s unique needs.
Our data-driven digital marketing strategies bring prospective clients to you.
Webpages designed for both high-intent searchers AND a passive audience — no matter what stage of the funnel they’re currently in.
Your conversion-optimized content drives the prospective client to interact & inquire.
Our intake technology automatically filters through lawyer-provided case criteria to automatically Qualify OR Disqualify potential cases.
Our tools make it easy to view vital information, communicate with clients, and begin the legal process.
We use this data to accurately provide you with Cost per Case & ROI metrics (unlike other marketing agencies).
This data + our broad network activity allows us to optimize your marketing campaigns over time and generate better and better results with your budget simultaneously.
TruLaw Marketing revolutionized our law firm’s approach in competitive litigation spaces, magnifying our reach to potential clients through expert SEO.
The impact on our practice has been profound – we’ve seen remarkable growth without the added strain on our resources or overheads, a true measure of their efficiency and success in transforming our operations.
Owner & Attorney — TorHoerman Law
Expert insights and analysis on legal marketing trends, news, and other industry-relevant topics.
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